Nano Kigel: Minimalism for Breakthrough Branding

Less is more: How Nano Kigel's minimalistic identity fuels breakthroughs 

Meet Nano Kigel: a passionate economist with a deep love for education and the strategic side of innovative solutions. He has been on a remarkable journey, assisting individuals and businesses from various corners of the world and industries to reach their full potential through innovation, design, and leadership. Nano has been engaged in notable projects with global industry leaders such as L'Oréal, Accenture, and Pampa Energía, among others, illustrating a history of impactful contributions.

Nano was on the lookout for a company that could give his brand a warm, human touch. He wanted it to reflect his values, experiences, projects, and interests in a unique and captivating way. How did the NoodleSoup team take on this challenge and not only meet it but exceed all expectations?

Moving towards easy recognition 

Designing a personal brand with a distinct identity for someone immersed in creativity, innovation, and tech was no small feat. But here's the kicker: we also needed to ensure it was easily recognizable and readable across all media, especially on his website. It took us a little while to figure out our next move, but when the "ahá moment" hit, everything clicked into place.

So, what did we do? First, we wanted to tell Nano's story in a way that would truly grab your attention. We condensed his experiences into neat, minimalist cards to make navigation and reading a breeze for you. Why? Well, these cards pack a lot of valuable information into a small space. You can quickly find out what he's done, see company logos, read titles, check dates, and get a feel for it all through descriptions and tags tied to different sectors. To reflect Nano's professional background, his wealth of experience, his projects, and his interests, we turned to abstract visual elements. 

High contrast for creating accents 

In crafting the brand identity for Nano Kigel, we embarked on a journey that began with a meticulous exploration of the brand’s values and personality, giving birth to the concept that would define Nano Kigel. Drawing inspiration from the vibrant world of contrasts, we embraced a high-contrast color palette, leveraging complementary colors to create a visually impactful design that accentuates key elements.

The focal point of the color scheme is the vibrant orange, chosen for its association with creativity, innovation, and energy – core drivers that define Nano Kigel’s mindset and approach. This bold color choice embodies sophistication, mirroring the brand’s commitment to pushing boundaries and embracing a forward-thinking perspective.

A fresh and contemporary identity 

For the brand’s typographic foundation, we opted for IBM Sans. The decision was influenced by its expansive family, bold and modern aesthetic, imparting a fresh and contemporary vibe to Nano Kigel’s visual identity. A subtle yet significant detail lies in the descending tail of the lowercase ‘g,’ a geometric touch that aligns seamlessly with the modular style we strategically adopted for the brand.

Our design philosophy extends beyond static visuals, as we envisioned a dynamic brand that resonates across various touchpoints. Whether it’s social media communication or the conceptualization of the website, we meticulously defined communication guidelines to ensure a coherent and consistent brand message.

Balancing global perspective and passion for empathy

The symbols we used are inspired by waves and circles, symbolizing his global perspective, diverse experiences, dedication to innovation, and passion for empathy and collaboration. 

In essence, Nano Kigel’s brand identity is a testament to the fusion of creativity and precision, echoing the brand’s commitment to innovation and a modern, sophisticated outlook. The use of IBM Sans, the dynamic color palette, and the modular design elements collectively create a visual language that speaks to Nano Kigel’s unique character and aspirations.

In the end, we rose to the challenge of creating a personal brand with a strong identity. By blending minimalist design, abstract symbols, and user-friendly tools, we not only created a visually appealing website but also took Nano's brand to new heights in terms of communication, visibility, and recognition across all media.